Highest-ever in history — Osimhen breaks the internet in Turkey to set new record

Victor Osimhen has once again made headlines, this time for setting an unprecedented record in Turkey. The Nigerian striker’s unveiling as a Galatasaray player generated the highest internet activity ever recorded in Istanbul, marking a milestone not just for the football community but also for digital engagement in the country.

The record-breaking moment occurred on July 30th, 2025, coinciding with Osimhen’s official presentation at Galatasaray. According to data released by DE-CIX Istanbul, the internet exchange operator, Istanbul witnessed an instantaneous internet traffic peak of 505.26 Gbit/s just after 10:00 PM on that day. This figure represents the highest internet data flow ever recorded in the city’s history.

 

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To put this into perspective, Bulent Sen, the DE-CIX Turkey regional director, explained that a traffic volume of 500 Gbit/s is comparable to around 300,000 TikTok videos being streamed simultaneously. This analogy highlights the sheer scale of the digital engagement driven by Osimhen’s unveiling, reflecting the immense interest and excitement among fans and the general public.

The record of 505.26 Gbit/s marks a 295% increase in internet traffic since 2020 and a 34% increase since the start of 2025, underscoring how Osimhen’s arrival has significantly boosted online activity. This surge was fueled by Galatasaray’s innovative approach to the unveiling, which included a live broadcast of Osimhen’s journey to Istanbul. The club’s “Victor Osimhen Plane Tracking Broadcast” allowed fans to follow his arrival in real time via YouTube and the GSPlus platform, creating unprecedented fan engagement.

Osimhen’s transfer to Galatasaray, reportedly worth €75 million, places him among the highest-paid African footballers in 2025. The unveiling event was marked by a captivating video shared on Galatasaray’s social media, featuring Osimhen aboard a plane with the phrase “SOLO IL GALA” (Italian for “Only Gala”), symbolizing his commitment to the club.

This digital phenomenon highlights not only Osimhen’s popularity but also the growing intersection of sports and digital media in Turkey. The record internet traffic is a testament to the passion of football fans and the power of strategic digital marketing in elevating a player’s profile and the club’s brand on a global scale.

Victor Osimhen’s impact extends beyond the pitch, as his transfer and unveiling have set new standards for fan engagement and digital interaction in Turkish football history. This landmark event not only celebrates Osimhen’s arrival but also signals a new era of how football clubs connect with their audiences in the digital age.

 

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